2023 Report

How does the strengthening of the right-wing affect consumers?

The trend forecast for 2023 deals with a new kind of activism

The strengthening of right-wing supporters throughout the western world –
combined with the rising cost of living and economic uncertainty –
makes everybody more of an activist, and turns consumers into people who
want to influence and enact change.

New-Chauvinism tells a story about a specific type of activism that will create new structures.
These new structure will be the next phase of communities, workers’ organizations and loyalty clubs.

Introducing: Guild 2.0