NEXT- A Manual for Disruption

An orderly methodological guide in accessible and fluid writing for the way in which people, companies and organizations can get along in today's reality

In her new book, Adi Yoffe has taken on a particularly complex task: Predict trends and trends in an evolving world

How one Israeli is predicting the future

"Yoffe, a pioneer in the field of trend forecasting in Israel, is currently publishing her book 'Next', in which she describes the forecasting process, and offers a method for observing contemporary phenomena, in order to deduce through them what the next thing will be."

Reality has played in favor of the trend-predicting profession

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