NEXT- A Manual for Disruption
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An orderly methodological guide in accessible and fluid writing for the way in which people, companies and organizations can get along in today's reality
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In her new book, Adi Yoffe has taken on a particularly complex task: Predict trends and trends in an evolving world
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"Yoffe, a pioneer in the field of trend forecasting in Israel, is currently publishing her book 'Next', in which she describes the forecasting process, and offers a method for observing contemporary phenomena, in order to deduce through them what the next thing will be."