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2024 Report

Back to Basic.

This year’s Trend Forecast report discusses the Future of Humanity

After years of moving away from reality, to a world of digitization and artificial intelligence, to a world that avoids complexity and focuses on short videos and fake news –

The October 7 war in Israel forced us to get back to basics.

The basics of humanity.
The future of humanity is a forecast that deals with a return to the basics of what is really important to us: human emotion.
Years of distance and avoidance give way to physicality, authenticity, and connection.
Human emotion will affect management in organizations, brands, and government relations.


2024 Report to website