Forecasts

2015

2015 Report

Every December, year after year, we write a new global trend report.

The forecast for the Future of Temporality

  • This forecast describes the perception of temporality that changes as a result of technological changes: everything becomes more temporary.
  • Companies will have to adopt a new strategy that takes into account that the “nomad consumer” is not just less loyal but also less patient and needs constant excitement.

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