Forecasts

2014

2014 Report

Every December, year after year, we write a new global trend report.

The forecast of Minimal Consumption

This forecast describes a process of commoditization: the weakening of the brands in favor of the strengthening of the products themselves due to technology platforms improvements.
In order to gain the un-loyal customer, brands will need to produce “product” values based on innovation and a distinct benefit for customers.

To the archive

All the reports

Want the full reports?

We invite you to read the full forecast reports from previous years and to take part in our upcoming events.