About
“My passion is thinking about the future differently.”
Back in 2006, I had a dream. In those years there was no iPhone yet, and Facebook had only just launched to the general public. It was clear to me that before long the world would look different. A few years later, everything we know today had become something that was almost impossible to imagine.
Since then I have written dozens of future forecasts for the largest organizations in Israel, and delivered hundreds of keynotes at conferences and inside the most influential organizations.
I believe that the skill of forecasting future trends is a skill each of us should have: in a disrupted world we have to think differently. And to forecast the future differently. Skills of a new kind are required.
That is why I am always developing tools to help you navigate your way into the future:
I built an academic course, which I have been teaching at the School of Business Administration at Reichman University for many years now.
In time, that course became a book: “NEXT — A Manual for Disruption,” published about six months before COVID-19 became a global pandemic.
Every year, in December exactly, I publish our annual trends report. These forecasts are where trends such as “Minimal Consumption,” “The Future of Caves” and “The Future of Pieces” were first published, along with many others that went on to become widely used terms in the business world. The annual reports, available to view and to draw inspiration from, are one of the most significant working tools that can help you see and plan ahead.
I invite you to join me on a journey to think future differently,
Adi