Certainty in the days of Corona

One of the major side effects of our current reality is uncertainty.

The virus that has entered in a storm somewhere around March 2020, has changed the world beyond recognition, as well as the routine to which we have become accustomed to wake up to every morning.

But, as the cliche goes – when there are many changes, there are also countless new opportunities. To be able to identify the opportunities that lie ahead at present time, we must identify  the “North Star” of our business. What will the future hold for us? And how can we find new certainty?